• Trillium Automobile Dealers Association

    Trillium Automobile Dealers Association

    Driving benefits for dealers

    Growing dealer employment

    Informing political and social thinking

    Contact us to become a dealer member

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Welcome to TADA - Trillium Automobile Dealers Association

Driving relationships between Ontario’s new car dealers, consumers, and government

TADA’s purpose is to foster a positive image for new car dealers in Ontario and to provide information services to our members on government, manufacturer, and consumer issues. We speak to the public, media, and government on behalf of the retail new automotive industry, and we focus on legal, environmental, and consumer issues relating to vehicle sales in Ontario.

TADA serves over 1,000 new car and truck dealers across Ontario, representing all manufacturer brands and franchises. Every TADA dealer is a member in good standing with the Ontario Motor Vehicle Industry Council (OMVIC), which is responsible for enforcing Ontario’s Motor Vehicle Dealers Act. TADA dealers are governed by a strict code of ethics.

Do you have questions or concerns about a recent vehicle purchase in Ontario? Visit the Ontario Motor Vehicle Industry Council and discover OMVIC’s Consumer Services.

Discover automotive careers with our members

Our dealers generate $27 billion in retail sales and create and sustain 47,000 quality jobs. Learn more about automotive career opportunities with new car dealers in Ontario.

Let us help you find the right new car dealer for your new vehicle
If you’re looking for a new vehicle, we can help you find the right dealer to find just what you want. Check out our car buying research, dealer locator, or let us help you find your next car.

New car dealers supporting our local communities

TADA members also lend support to a variety of community and charitable projects. Our members are extremely active in their communities, supporting many local charities and amateur sports teams. TADA has announced its $1 million dollar gift to the Holland Bloorview Kids Rehabilitation Hospital to help establish one of the world’s first concussion research centres, focused on kids, as part of its ongoing commitment to support the communities its dealer members serve Ontario-wide. 

Collectively, TADA members have pledged a $2 million dollar donation to Ronald McDonald House Toronto to help build the TADA “Gift of Life Wing.”

To learn more about how dealers support your community, please visit our community page. For more information about our organization, members, and policies we invite you to explore our website or contact us.

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Event Calendar