Trillium Automobile Dealers Association

Serving the interest of Ontario New Car
and Truck Dealerships for over 100 years

March's Auto Dealers Innovation Series:

  • Presentations from high profile industry leaders that are experts in innovation.
  • Walk away with insights on leadership and key sales strategies
  • See where the industry is headed and MORE!

AutoDealers Innovation Series will be held in: Ottawa on March 22, 2017 and in Toronto on March 23, 2017

Why Should I Attend?

Innovation drives success, as a Dealer run Assocation our goal is to help you succeed. The Auto Industry is ever-evolving, attendees will get insight into what's coming. Our Sponsors are here to educate you on the latest and greatest NOT to decide content 


What's on the Agenda?


Topic: Fixed Ops Marketing in a Mobile First World


Effective digital and mobile marketing strategies can profitably increase service appointments, repair orders and dollars per RO. Learn to use Google and Facebook advertising to directly target your existing customer database online and get a playbook for increasing fixed-ops website traffic, increase the conversion rate for that traffic and transacting parts sales online. 

Jeff Clark: Chief Sales Officer, DealerOn Inc. 


Actionable Takeaways:

  1. Optimize your website for Mobile Users
  2. Create Parts content on your websit to sell online and generate MORE Google Search Traffic
  3. Learn how to prioritize your Service Marketing Budget to get highest ROI possible

Topic: Driving the Customer Experience in 2017

If the customer is "king" in your world, then delivering the goods with digital experience is the "ace" that you need up your sleeve in 2017. Sean Moffitt will provide the best digital experiences and customer engagement practices showing evidence and in-market examples of some of the best and most relevant, automotive examples. He will also tap into his recent proprietary research to show what is changing quickly with regard to emerging technologies, customer expectations and digital cultural trends. Looking for a digital tour du force that provocatively overviews the big picture and provides takeaways to bring back to the dealer floor? Strap yourself in.  

Sean Moffitt: Managing Director, WikiBrands


Topic: Marketing to Millennials is for Suckers!

Brent's mind opening presentation showcasing how technology defines a generation not the other way around, will have you looking past the "current trend" of age based marketing and get you back to the basics of good retail business in a rapidly evolving technical space. You'll be able to continue future-proofing your dealership and learn how to tackle trends with a level head.

Brent Wees: Director of First Impressions, NextUp



Topic: Guide to VDP Analytics

Ian will lay it all out so that by the end you'll have an understanding of how to evaluate digital marketing spend for vehicle sales. You will be able to recognize the key digital metrics as well as get the steps to segment and see where your money is going. Most importantly you'll get the skills to cut through the bull!

Ian Cruickshank: VP of Sales and Marketing, Speed Shift Media



What Does it Cost?

TADA Members: $150 

Non-Members: $200

Where Can I Attend?

Auto Dealers Innovation Series Ottawa March 22, 2017

Hilton Garden Inn, Ottawa Airport 
2400 Alert Road
Ottawa, ON K1V 1S1

Auto Dealers Innovation Series Toronto March 23, 2017 

Universal Event Space 
6250 Highway 7
Vaughan, ON L4H 4G3

When Does it Start?

Conference will run from 9am to 3:30 pm 

Check in and Breakfast : 8:00am to 9:00am

For Full AGENDA please click HERE

How Do I Register?


Registration is now closed- Thank you!

Thank You to our Sponsors

Presenting Sponsors 



Participating Sponsors