Serving the interest of Ontario New Car and Truck Dealerships for over 100 years
March's Auto Dealers Innovation Series will feature presentations from high profile industry leaders that are experts in innovation. You will walk away with insights on leadership, key sales strategies, a look at where the industry is headed and MORE!
AutoDealers Innovation Series will be held in: Ottawa on March 22, 2017 and in Toronto on March 23, 2017
Why Should I Attend?
Innovation drives success, as a Dealer run Assocation our goal is to help you succeed
The Auto Industry is ever-evolving, attendees will get insight into whats coming
Our Sponsors are here to educate you on the latest and greatest NOT to decide content
What's on the Agenda
Topic: Dealer VROOMMMM - Driving the Customer Experience in 2017
If the customer is "king" in your world, then delivering the goods with digital experience is the "ace" that you need up your sleeve in 2017. Sean Moffitt will provide the best digital experiences and customer engagement practices showing evidence and in-market examples of some of the best and most relevant, automotive examples. He will also tap into his recent proprietary research to show what is changing quickly with regard to emerging technologies, customer expectations and digital cultural trends. Looking for a digital tour du force that provocatively overviews the big picture and provides takeaways to bring back to the dealer floor? Strap yourself in.
Sean Moffitt: Managing Director, WikiBrands
Topic: Fixed Ops Marketing in a Mobile First World
Effective digital and mobile marketing strategies can profitably increase service appointments, repair orders and dollars per RO. Learn to use Google and Facebook advertsing to directly target your existing customer database online and get a playbook for increaseing fixed-ops website traffic, increase the conversion rate for that traffic and transacting parts sales online.
Jeff Clark: Chief Sales Officer, DealerOn Inc.
Topic: Marketing to Millennials is for Suckers!
Brent's mind opening presentation showcasing how technology defines a generation not the other way around, will have you looking past the "current trend" of age based marketing and get you back to the basics of good retail business in a rapidly evolving technical space. You'll be able to continue future-proofing your dealership and learn how to tackle trends with a level head.
Brent Wees: Director of First Impressions, NextUp
Topic: Guide to VDP Analytics
Ian will lay it all out so that by the end you'll have an understanding of how to evaluate digital marketing spend for vehicle sales. You will be able to recognize the key digital metrics as well as get the steps to segment and see where your money is going. Most importantly you'll get the skills to cut through the bull!
Ian Cruickshank: VP of Sales and Marketing, Speed Shift Media
Who Should Attend
Innovation is driven by leaders: Dealers, GM's and decision makers