Trillium Automobile Dealers Association

Serving the interest of Ontario New Car
and Truck Dealerships for over 100 years

About TADA – Trillium Automobile
Dealers Association

Ontario’s new car and truck dealers association for automobile dealers, consumers and government

For over 100 years, our association has been leading progressive and innovative work on behalf of new car and truck dealers. Since 1908, we have been co-operating with government and our members to establish fair and uniform business practices, standards of advertising and training, and proactive programs to enhance customer service for consumers.

New car dealers association: from horseless carriages to space age technology

The Toronto Automobile Dealers Association began in an era when the horse and buggy ruled cobblestone streets. We’ve supported our members through over a century of boom and depression, peacetime prosperity and two world wars, and we’ve grown and changed with Canada itself. In 2012, we amalgamated with the Ontario Automobile Dealers Association to form the Trillium Automobile Dealers Association, serving new car and truck dealers across all of Ontario.

We’ve faced issues ranging from taxation and safety to fair sales practices. Some issues, from safety to government regulation, have remained virtually the same. We are committed to creating the highest possible industry standards and championing sound consumer protection practices. Our members offer automobiles with the best of new designs, performance standards, and technology, blended with a commitment to community.


The modern era of new car dealers


The industry continues to meet consumer needs. Today's cars are sophisticated computerized machines, with a host of features undreamed of only a few years ago. During this fast paced era, TADA has remained at the fore of lobbying for fair legislation, sound business practices, safety, and leadership in community affairs. We recently strengthened the industry's advertising code to make all advertising more transparent to consumers. The new guidelines typify the same commitment to high industry standards first established in 1908.


The Trillium Automobile Dealers Association will continue this tradition into the future to face new challenges posed by an entirely new technological era.

Read more about TADA in the early days, click here

Career Opportunities

We are looking for an experienced detailer, Requirements are, Experience to clean vehicle external area by hand, brush a...

Appointment coordinator
Immediate opening for Appointment coordinator position in business development center. Must have experience in customer...

News Feed

  • BOB REDINGER SIGNS OFF AS TADA PRESIDENTThis is my final Wheels column as president of the Trillium Automobile Dealers Association (TADA). It has been my pleasure serving as president, and I’ve also thoroughly enjoyed being a Wheels columnist in Canada’s largest circulation newspaper for the past year.


the April 19th Wholesale Disclosure Webinar is now on our website for your viewing pleasure! http://bit.ly/2qksyGd 
Trillium AutoDealers (@TADA_GR) Apr 28, 2017