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Beauties in Their Time
The 1930s was also an era of cars that were true beauties in their time. Elegant Studebakers were advertised at a top price of $1,510. The Hudson Essex was another popular car, made in Tilbury, Ontario. The world's first air-conditioned car was debuted in New York in September 1933. The Canadian Automotive Trade News of October 1933 reported that a highly successful motor show at the CNE indicated sales were finally starting to improve for the first time since the stock market crash in 1929.
What were people buying back then? Cadillacs, Lincolns, Chryslers, Fords and Dodges, just like today. But also, a long list of names that live on only in history and the eyes of antique car collectors: Auburns, De Sotos, Durants, Franklins, Grahams, Hudsons, Hupmobiles, La Sailes, Packards, Reos, Rocknes, Stutzes, Willys-Knights. They all graced Toronto streets once upon a time.
In 1933, the Toronto Star reviewed used car prices. Some samples include a 1927 coach Buick for $125, a 1932 Chevrolet for $535, a 1930 La Salle coupe for $1,095 or a 1927 Ford Tudor for just $37.
According to a sales slip in December 1937 from A.M. Cruickshank of Weston, Ont. (now Cruickshank Motors Limited) and the Rosedale Garage Co. Ltd., a deluxe Nash LaFayette sedan sold for just under $1,300, including a heater and air conditioner system. The actual transaction was $791, after allowing $520 on a Rockne sedan.
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