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Modern-day dealerships are designed with you in mind - April 11, 2009
Imposing, yes, but built to put customers at ease
Hundreds of car buyers visit new car dealerships each week, hoping to find a vehicle that suits their driving habits and pocketbooks.
Many of these shoppers have never stepped into a dealership before, and the prospect of doing so can be confusing or intimidating. This is especially true of students, recent graduates and landed immigrants.
Car dealerships may appear imposing, with their massive indoor showrooms, shiny glass facades and multi-bay service departments.
But dealerships look and operate the way they do because they're meant to be accessible, comfortable and customer-friendly.
Before visiting a dealership for the first time, I recommend doing some homework, and coming prepared. By prepared, I mean knowing (generally) what type of vehicle you want and how much you intend to spend.
You also need to know your financial situation. Dealerships provide access to financing (and leasing) through financial institutions or through the financial arm of the manufacturer.
If you plan on financing the vehicle through the dealership, then obtain a copy of your credit report before applying for a loan. You want to avoid any surprises that could impair or delay the buying process.
Financing a vehicle in today's market may not be as easy as it was prior to the global financial crisis. These days, banks and financial institutions are far more cautious about lending money.
Currently, many manufacturers offer excellent financing rates for new and pre-owned vehicles that should be factored into your buying decision.
Those visiting a dealership should also be aware of the sales process and how that works. Upon entering a dealership, you'll be approached either by a greeter or a salesperson.
The salesperson will introduce his or herself and assist you through every stage of the car-buying process. The salesperson will be your main point of contact from the moment you arrive until you take delivery of your new vehicle.
The role of the salesperson is to evaluate your driving needs and budget, help you to select a vehicle, arrange test drives, negotiate a final selling price and arrange delivery of the vehicle.
Part of the sales process will involve an offer to purchase accessory items for your vehicle, as well as aftermarket products such as rust proofing, extended warranty, satellite radio, etc.
If you find yourself dealing with a sales representative whose selling style or personality you don't appreciate, then request another sales rep. Don't hesitate to request a different rep if the relationship becomes strained or awkward.
When visiting a dealership for the first time, you should inquire about the dealership's reputation and other services that it offers, including vehicle repairs, drive-thru convenience, tire storage and collision repairs.
If you'd like to check out the entire dealership or meet some of the department managers, your sales rep would be more than happy to accommodate your request.
In fact, I recommend taking a tour of the dealership. This allows you to become acquainted with the staff and to see how the various departments operate.
Prepare a list of questions prior to your visit as well. Your questions might include:
What are the service department hours?
Is service open Saturdays?
Is there a shuttle service that could transport you to and from work while your vehicle is being repaired?
Does the customer lounge have Internet connectivity?
What rebate programs are available to college and university gradates?
What are the dealership customer satisfaction ratings?
Yes, the size and complexity of a modern-day car dealership may appear imposing to first time visitors. But remember – dealerships are designed with customers in mind.
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