It's Been an Enjoyable Ride
This is my final column as President of the Toronto
Automobile Dealers Association (TADA). A year ago, when I
first committed to writing a weekly column, I had no idea how
challenging it would be. Who would have thought? Riley - A
New-Car Dealer/ part-time columnist. |
|
|
Exported
Used Vehicles
For years Americans and Canadian Exporters have purchased
used vehicles in Canada for use or resale in the United States
(U.S.). |
|
|
Test
Drive Procedures Help to Deter Theft
Test-drives are an important part of the vehicle-buying
process. They offer potential purchasers an opportunity to
see, feel and drive a new vehicle. Test-drives also provide
salespeople with a chance to demonstrate the features and
benefits of a vehicle while it is on the road. |
|
|
The
New Auto Zone
In September 2003, the Toronto Automobile Dealers
Association (TADA) launched an exciting new advertising
section in the Toronto Star - Auto Zone. TADA recognized the
need for a weekly, informative advertising section for
consumers who are interested in purchasing, quality pre-owned
vehicles from New-Car Dealers in the Greater Toronto Area
(GTA).
|
|
|
Importance
of Female Car Buyers
Today's New-Car Dealers recognize the importance of female
car buyers. When a couple walk into a New-Car Dealership
showroom, one should not assume that the male is the main
breadwinner and that he alone will be making the purchasing
decisions about a new vehicle this does not reflect the
cultural reality of today's retail vehicle sales environment. |
|
|
Car
Culture is Changing to Better Accommodate Women
salespeople
For a variety of reasons, women have traditionally shied
away from careers in automotive sales. Is it because this type
of career is believed not to foster an ideal work/family
balance? Is it the view of a traditional aggressive
male-dominated sales environment? For one reason or another
many women have been hesitant in establishing a sales career
in this industry. |
|
|
Undercover
Editor Goes Inside U.S. Showrooms
As I read an article that appeared in the March 27th Wheels
section entitled "Undercover editor goes inside U.S.
showrooms," I could not help but reflect on the inaccuracy of
the article. The assumptions made without valid data and the
obvious promotion of the author's U.S. based book and car
buying website service. |
|
|
Opinions
are divided over Ontario Drive Clean Program
Toronto Star's heading in last week's column may have
implied my endorsement of the Drive Clean program in it's
current design - this is not so. I do however support a
healthier and greener environment. |
|
|
New-Car
Dealers and the Ontario Drive Clean Program
The Ontario government is committed to help reduce
smog-causing pollutants by 45% by 2015, and New-Car Dealers
are playing an important role in achieving this goal. |
|
|
Incentives
are Subsidized by Vehicle Manufacturers
Today almost all manufacturers are offering low finance
rates, lease payments or customer cash rebates. This week I
will clarify the benefits of each of these offers to assist
you in making a decision that is right for you. |
|
|
Should
I Lease or Buy?
Should I lease or buy? A question asked by many consumers.
In this column, I'll be referring to a vehicle manufacturer's
purchase/finance arrangement and comparing it to a
manufacturer type lease. This lease is the most popular and
the most consumer-friendly lease today. |
|
|
The
Evolution of the Dealership
Looking out onto the showroom floor, surveying the
dealership, I'm impressed by how far we have progressed. When
I say "we", I am not referring to my dealership specifically,
but all New-Car Dealerships in the GTA. Over the past decade
our industry has evolved considerably, and this evolution has
affected all dealership departments'. Some changes have been
gradual, taking us in a direction we knew we were going, while
others have been almost instantaneous, taking us places we had
never imagined. As I focus my attention to the offices lining
the showroom floor, I believe a good place to start detailing
some of these changes is the sales department. |
|
|
The
Canadian International AutoShow
It's that time of year again when winter seems to be
outlasting its welcome. So if the winter doldrums have got a
grip on you, there is a solution. The 2004 Canadian
International AutoShow (CIAS) opened its doors to the public
on Friday, February 13th, and is on until Sunday, February
22nd. Once inside the doors of the Metro Toronto Convention
Centre and the SkyDome, you enter a world where the roads are
always dry and lightly traveled, the sky is always blue and
over a thousand brand new cars, minivans, pickups and SUVs are
waiting to take you on the trip of a lifetime. |
|
|
The
World is Coming to Toronto
The Toronto Automobile Dealer Association (TADA) proudly
presents the Canadian International Auto Show (CIAS). |
|
|
Today
You're Better Prepared
You're in the market to purchase a new vehicle. You know
which make and models you are interested in, the New Car
Dealerships you want to visit, and where they are located. You
also know which options you want, and what you can afford. You
have not seen the inside of a showroom since the purchase of
your last vehicle, but that's okay, today you're better
prepared. |
|
|
Branding
Part 2
Last week's article shared with you the rationale that
motivated the Ontario Government to introduce the mandatory
Vehicle Branding program. The program primarily helps to
ensure that vehicles being rebuilt are safe for the public to
drive and secondly to address one element of auto theft, false
VINs. |
|
|
Branding
Legislation is Law
In Ontario alone, it is estimated that organized crime
derives $600 million a year from the sale of stolen vehicles.
Each year, Toronto Police identify more than 1,000 vehicles
that have illegally been given a "new" Vehicle Identification
Number (VIN). |
|
|
Third-Party
Extended Warranties
Whether you purchase a third-party extended warranty, or a
manufacturer's extended mechanical warranty, ensure that you
read and fully understand the terms and conditions of the
warranty agreement. |
|
|
The Hidden Cost of Third Party Uninsured Warranties
You have just purchased/leased a new or used vehicle. Should you purchase an extended mechanical warranty? When an individual purchases a new vehicle they usually intend to keep their vehicle beyond the time frame covered by the manufacturer's warranty. This would also apply to the purchase of a pre-owned vehicle. Individuals should seriously consider purchasing an extended mechanical warranty to avoid potential costly repairs.
|
|
|
Centennial
College gets an A+
Within the province of Ontario we are fortunate to have
many outstanding educational and training institutions for the
automotive industry, a key industry that directly or
indirectly affects one in seven Ontarians and employs hundreds
of thousands across Canada.
|
|
|
Fly
a red ribbon
New-Car Dealers of the GTA continually support educational
programs that, provide information to drivers and promote safe
driving on our roadways. As an example, in the early 1980's,
TADA sponsored the first "RIDE Program". |
|
|
New-Car
Dealer & Automotive Parts
In recent columns, I've discussed the benefits of servicing
your vehicle at a New-Car Dealership. Here's another key
benefit: Access to original manufacturers' parts. |
|
|
Maintenance
and Your Vehicle
Once you've purchased a new or pre-owned vehicle one of the
more important considerations is your vehicle's maintenance.
With a new vehicle, you start with a clean slate. Everything
is new and simply following the manufacturer's recommended
maintenance schedule, is the best way to get the most value
from your vehicle for the least cost. |
|
|
Customer
Satisfaction
Is the customer always right? Not necessarily. Should we
make the initial assumption that the customer is always right?
Absolutely. |
|
|
Times
Are Changing
In the mid 1980's new car manufacturers began to
incorporate computers in their engine management systems. |
|
|
How
Often do You Check Your Oil?
Are you aware that it is the responsibility of the consumer
(owner/lessee) to maintain their vehicle in accordance with
the Maintenance Schedule provided by the manufacturer as
outlined in the owner's manual? |
|
|
Servicing
Your Vehicle With Us
Let's face it, vehicle owners are not thrilled about
spending money when it comes to servicing their vehicles |
|
|
Operating
a New Car Dealership
Prior columns have focused on the initial financial
requirements and costs associated with operating a new car
dealership. Continuing with our example of a "typical
mid-sized" dealership (one that would employ between 60-70
individuals), in the Greater Toronto Area (GTA), this week I
will outline some of the basic manufacturer's requirements,
including credit requirements. |
|
|
So,
You Want to be a New Car Dealer? [2]
Last week's column focused on the initial investment
required in order to acquire a new car dealership. Continuing
with our example of a "typical mid-sized" dealership (one that
would employ between 60-70 individuals), in the Greater
Toronto Area (GTA), this week I will outline the costs
associated with operating this dealership. |
|
|
So,
You Want to be a New Car Dealer? [1]
So, you want to be a New Car Dealer? How do you achieve
this? Today's column will focus on the initial financial
requirements of owning a New Car Dealership. |
|
|
Message of safe schools
The Toronto Automobile Dealers Association (TADA) has an
impressive track record of supporting charitable
organizations. Each year TADA contributes generously to many
charities. |
|
|
Compare
and Shop for Insurance Rates
Whether you are purchasing a new or used vehicle, invest
the time to compare and shop for insurance rates.
Did you know that the difference between your lowest quoted
insurance rates and the highest rates could exceed 400%? |
|
|
What
to do With Your Present Vehicle
When you shop for a new or newer vehicle (assuming you are
not returning a leased vehicle), the question comes to mind
"what to do with your present older vehicle?" Should you sell
it privately, or trade it in at a dealership? Let me share
with you some insight that may assist you in choosing what is
best for you. |
|
|
Why
Buy Used From a New Car Dealer?
A well maintained, pre-owned vehicle represents excellent
value to a consumer. Used cars have traditionally been an
important part of any new car dealer's business. In fact, new
car dealers sell approximately 50% of the pre-owned vehicles
sold in Ontario (private sales contribute 30% and used car
dealers the remaining 20%. |
|
|
Canadian
Automotive Institute
Today's vehicle manufacturers continue to achieve a new
level of sophistication to meet the ongoing demands of
consumers. The management and staff at new car dealerships are
no exception. Higher education improves professional standards
throughout the industry, which is absolutely essential for
dealership success. |
|
|
CAMVAP
"Lemon Laws?" currently non-existent in Canada. However,
Canadian automotive buyers have the protection of The Canadian
Motor Vehicle Arbitration Plan (CAMVAP); the largest consumer
product arbitration plan in Canada. CAMVAP was created in 1994
to assist consumers in resolving disputes with vehicle
manufacturers in a way that was fair, fast, free, friendly and
final. |
|
|
The
Clean Air Partnership
Did you know that the combined emissions of 22 of today's
(new) vehicles are approximately equal to exhaust pollutants
from one typical 1987 (or older) vehicle. |
|
|
Cash
rebates, Low Lease Rates...
Cash rebates, low lease rates and zero percent financing;
it can all be confusing. Let me try to clarify the benefits of
each of these offers and assist you in making a decision that
is right for you. It is important to note that it is the
vehicle manufacturers that offer and provide these consumer
incentives, not the new car dealerships. In fact, dealerships
effectively finance the value of these incentives as a cost of
our vehicle inventory until the vehicle is delivered to the
consumer. As a rule, the manufacturer will not lower it's MSRP
(Manufacturers Suggested Retail Price) or the vehicle cost
paid by the new car dealership in any given model year.
However, to increase sales volume the manufacturer will offer
consumer incentives in these various forms. Manufacturers
market share expectations and new car dealers' inventory drive
the level of incentives. As dealers our margins remain
constant regardless whether a manufacturer to consumer
incentive is offered or not. |
|
|
Purchasing
from a Private Individual
Consumers can certainly get a "good-buy" purchasing a
vehicle privately. If you are comfortable with the process and
you do your research, purchasing from a private individual can
sometimes provide you with the vehicle you want at a price you
are prepared to pay. |
|
|
Dealer's
and consumer's agree that "curbsiding" is a major problem!
A "curbsider" is a person or group who is in the business
of buying and selling automobiles without being licensed and
registered with OMVIC (Ontario Motor Vehicle Industry
Council), the group that oversees and polices the automobile
industry in Ontario. |
|
|
You
appreciate us. Thank you.
Believe it or not, you, the consumer, value salespeople.
You appreciate us. Thank you. |
|
|
You
Drive into the New Car Dealership
You're shopping for a new vehicle. You drive into the new
car dealership. You walk towards the entrance. You open the
front door. You're in unfamiliar territory, so your heart
begins to pound and your defense mechanism sets in. A sales
representative approaches you. "Welcome to... My name is? May I
help you?" Your response is "No, I'm just looking". |
|
|
When
it Comes to Negotiating
When it comes to negotiating, most of you think the new car
dealer is the expert, and that he or she has the upper hand
when you purchase a new vehicle. |
|
|
Guidelines
for Automobile Advertising
Hard to believe, but before 1990, there were no written
standards or guidelines for automobile advertising in the
province of Ontario. This included messages in all forms of
media, newspapers and magazines, TV, radio, billboards,
point-of-sale, direct mail, and so on. |
|
|
Open
to Negotiation?
Which is best for you?
What does the average customer really want? Is it "no
haggle, no-dicker, one-price selling?" Or is it
"no-holds-barred negotiation?"
|
|
|
A
highly regulated auto industry is good for the consumer and
good for the new car dealer
Short of the legal and medical professions, I don't know of
any other industry in Ontario that is more regulated than the
automotive industry. |
|
|
Should
I lease or buy?
Today, the choice should be less confusing. There are only
a handful of issues to consider. In this column, I'll be
referring to a manufacturer-type lease and comparing it to a
manufacturers purchase/finance arrangement. |
|
|
Confused
about leasing?
Is leasing confusing? No kidding! It makes me shake my head
(or smile) when I read articles written by self-proclaimed
"experts," many of whom have never leased or even sold a
vehicle! They seem to "gather" their information from multiple
sources, assemble it, and interpret it the best way they know
how. Most of these articles are inaccurate, confusing, and are
formed from these bits and pieces of information which seem to
puzzle one even further. What's that saying? "A little
knowledge is a dangerous thing.?" |
|
|
Is
NOW the time to buy? The short answer, you betcha!
In my 25 years in the automotive industry, I have never
seen finance rates, lease payments, customer cash backs,
loyalty incentives, graduate incentives, vehicle warranties,
product choice and product availability as good as they are
today. Bottom line: The time is right to buy! |
|
|
Owners
of New Car Dealerships
Owners of new car dealerships achieve their position in
different ways; some through family succession, some through
the car manufacturing industry and others through dealership
experience and sheer desire. |
|
|