Time To Hand Over The Writing Reins
This is my final Wheels column as president
of the Toronto Automobile Dealers Association |
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Federal
Budget's Tax Cuts A Step In Right
Direction
The much-anticipated 2006 federal
budget was released this week... |
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Ten
Ways To Reduce Fuel Costs
Government leaders and oil industry
experts have been telling us that
higher gasoline prices are here to
stay |
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Think
Of Deposit As A Positive
When you're ready to buy or lease
a new vehicle, the salesperson will
ask you to make a deposit
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Are
Premium Fuels Really Worth The Price?
Most cars designed to run on regular
gas
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Car Buyers And Dealers Waiting For
The GST Cuts
Tory election promise will lower
rate to 6%
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Politeness
Goes A Long Way In Defusing Disputes
Ryan brought his car into a new-car
dealership for a long-overdue checkup
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New
Car's Base Price Only the Start
If you've ever bought a new car, you'll
know that the manufacturer's suggested
retail price (MSRP) is not the final
price you pay for the vehicle.
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Managing
Pre-Owned Fleet A Demanding Job
Daniel is a pre-owned car manager
(sometimes referred to as a used-car
manager) at a new-car dealership in
the GTA.
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The
Threats to Canada's Auto Industry
What do Olympians have in common
with the automotive industry?
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Dispatching
A Few Myths About Collision Repair
One of the biggest misconceptions
about the new-car industry concerns
collision repairs.
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Downbeat
news paints false portrait of industry
During the past six months,
the automotive industry has attracted
some sensational headlines across
North America.
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Concepts
give a glimpse of the future
When you've been in the retail
automotive business for as long as
I have, you are always anticipating
the next wave of the future.
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New
act sets detailed rules for repair
shops
Last August, I wrote a column about
the new Consumer Protection Act and
gave an overview of some of the items
outlined in the legislation.
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Our
New Leaders Must Face Global Realities
Prime Minister-designate Stephen Harper
and his party have an opportunity
to steer Canada in a new direction
in a world that is fast-changing and
highly complex. I hope that he can
rise to the occasion in providing
the kind of inspired leadership that
we need.
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New Car Dealerships are Closely
Monitored at Every Turn
A survey recently crossed my desk
that inspired some thoughts about
customer satisfaction and new car
dealers. The survey, conducted by
Automotive Retailing Today (ART),
asked new car purchasers whether
they would buy again from the same
dealership where they made their
most recent purchase. Eighty-one
per cent answered "yes."
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Restructuring
is Part of the Continuous Evolution
of the Car Industry
Recently, there has been a lot of
media coverage about international
companies, including the world's
largest automaker and its restructuring
plans. I find that much of the commentary
about this issue has been unfairly
critical of corporations that are
trying to do the right thing.
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Dealerships and Consumers Deserve
Greater Tax Relief
As a representative of our Association
and as a new car dealer, nothing
frustrates me more than the extraordinarily
high level of taxation that small
and medium-sized businesses, and
consumers, are forced to pay. High
taxes are not only choking Canada's
economy; they are reducing our competitiveness
in the global economy as well.
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Meet
the Business Manager
If you've ever purchased a car from
a new car dealership, it's very likely
that you've met the Business Manager.
He/she is usually the first person
to congratulate you on the purchase
of your vehicle, and in this column
I would like to explore the role of
this valued team member at a typical
new car dealership.
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New
Car Dealers Offer Protection and
Security
Hurricanes Katrina and Rita left
a path of destruction in the southern
U.S, and we can all sympathize with
the thousands of people who have
sustained terrible losses and are
now prey to unethical individuals
who will take advantage of their
misfortunes.
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Disclosure
For Dealerships a Must For the Public
Today, I'd like to examine the issue
of disclosure as it relates to new
car dealers and the public. Disclosure
is an area that dealers pay very close
attention to, especially when it
comes to used vehicle sales.
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Retail
Car Industry Needs to Attract More
Women
In my nearly three decades in the
car industry, I have seen many positive
changes take place that have helped
our competitiveness. One of those
changes has been the advancement of
women within the retail car sector.
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Drive
Clean Reforms are Good News For All
In last week's Throne Speech, the
Liberal government made an announcement
that didn't receive a lot of publicity.
But if you drive a vehicle in Ontario,
or if you're a new car dealer in this
province, one particular item probably
caught your attention.
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Privacy
and New Car Dealerships
I get annoyed when telemarketers
call me at home, and they always
seem to call at dinnertime. They're
usually trying to sell windows,
doors, vacations or credit cards' products I don't really need.
If I needed them, I wouldn't buy
them from a stranger at the end
of a phone line.
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Recalls
? a Consumer Benefit of the Auto Industry
When you buy a brand new car, you
expect it to run perfectly from the
moment it leaves the dealership until
you dispose of it. This isn't always
the case. Buying a new car from a
new car dealership, however, provides
protection in two ways: The manufacturer's
new car warranty, and relevant product
recalls.
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Don't
be Afraid of Your Credit
Friends have on occasion confided
to me that they feel stressed when
visiting a new car dealership. Some
even delay the experience for as long
as possible.
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The
Service Manager Juggles Many Roles
Today, I want to shine the spotlight
on the Service Manager, who plays
a key role in the day-to-day operations
of a successful dealership.
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Open
Letter to Prime Minister Paul Martin
I am writing to you on behalf of
the Toronto Automobile Dealers'
Association and our customers across
Canada.
Over the past few weeks, we have
seen gas prices escalate to unthinkable
levels. I am not alarmist by nature,
but I feel that we are facing a
full-blown energy crisis if current
trends continue.
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Choosing
Wisely When Deciding on a New Vehicle
Labour Day weekend is a time when
many people are returning to work
and/or school. In the retail car
industry, it usually marks the kick-off
to a wave of new model introductions,
and an exciting season of new car
purchases.
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The
Role of the Service Advisor
There are many individuals in the
Service Department who play a vital
role in the success and reputation
of a new car dealership. This week
I want to focus on the Service Advisor
- in this case, Robert- and walk
you through a day in the life of
Robert at a busy Toronto dealership.
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Some
Straight Talk About Gas Prices
When customers visit showrooms these
days, the price of gas is very much
on their minds, and it's an issue
of great concern to consumers throughout
Ontario. As a representative of the
Toronto Automobile Dealers' Association,
I have an obligation to let readers
know where our industry stands on
this very important issue.
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New
Consumer Protection Act Offers Consumers
Plenty of Protection
Last week I listened to a fascinating
interview on the CBC's Metro Morning.
The show's host was speaking with
Victoria Prince, a partner with Borden
Ladner Gervais LLP, who was discussing
the new regulations of the Consumer
Protection Act (CPA) and how they
will affect consumers and businesses
in Ontario.
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First-time
Car Buyers Deserve a Break
Last week I discussed how high insurance
premiums are affecting Ontario drivers, particularly young drivers. This
week, I want to continue with the
theme of young drivers and discuss
the challenges young people often
face when purchasing their first
new car.
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What
Should be Done About Insurance Premiums
in Ontario?
Few issues irritate motorists in this
province more than sky-rocketing insurance
premiums. Almost every day, I am approached
by someone who has a story to tell
me about the high costs of automobile
insurance in Ontario.
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Welcome
to the Wonderful World of Incentives
A rule of thumb in the retail car
business is this: if you have a good
enough idea, and that idea translates
into sales and market share, you can
be assured that competitors will probably
follow suit.
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Consumers
Have a Choice in Collision Repairs
While returning from a recent long
weekend visit to the charming town
of St. Mary's, Ontario, I came across
a couple of road accidents. Seeing
the ambulances, police and tow truck
drivers brought to mind an incident
from earlier this year, which happened
to an acquaintance of mine.
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Did
you Know that Your Vehicle is Fingerprinted?
Customers often ask me about the
importance of serial numbers on
vehicles. In this age of code bars,
identification and membership numbers,
and access codes, one could easily
wonder whether serial numbers on
cars could include personal information.
Such a case would lead to issues
of privacy.
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Canada
Day and the Retail Car Industry
When I was thinking about writing
this column, it occurred to me that
I wanted to say something about Canada
Day from a retail automotive perspective.
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Why
I'm Glad Satellite Radio is Finally
Coming to Canada
Since the CRTC's decision to allow
satellite radio stations to operate
in Canada last week, friends and colleagues
have been asking me how this landmark
ruling will affect the retail car
industry.
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Women
are in the Driver's Seat When Visiting
New-Car Dealerships
A husband and wife enter a new car
showroom to do some browsing. They
are soon approached by a middle-aged
sales representative (Richard) who
welcomes the couple to the dealership.
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Seeking
a Challenging Career? Check out
the Auto Industry
My 17 year-old son, Jordan, who
is considering his options after
high school, recently made a comment
during our family dinner that caught
me off guard. "Should I seek a career
in the auto sector?" he asked.
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Automotive
Veterans Bring Unique Perspectives
and Skills to the Job
My friend Bill and I meet for coffee
from time to time, and the conversation
eventually turns to cars. Recently,
Bill made an interesting observation
when he referred to me as a "doctor
of automotive.?"
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The
Internet and New Car Dealerships
Last week I talked about my past and
how I became a new car dealer. Today,
I want to discuss a topic that is
very much connected to the future,
a topic that has rather intimidated
me for almost decade: The Internet.
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TADA
President Brings a Passion for Cars
and People to His New Role as Wheels
Columnist
My name is Paul Stern and I am the
newly-appointed president of the Toronto
Automobile Dealers' Association (TADA).
Over the next 12 months, I will be
representing the interests of the
335 new car dealers located throughout
the GTA. It's an honour and privilege
to serve the dealers in this capacity.
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