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Paul Stern Editorials
Past TADA President 2005 - 2006

Now in its 4th year the TADA Past and Present Presidents have provided editorials in The Toronto Star's Saturday Wheels section on car buying information and the benefits of dealing with a New Car Dealer.

Time To Hand Over The Writing Reins

This is my final Wheels column as president of the Toronto Automobile Dealers Association

Federal Budget's Tax Cuts A Step In Right Direction
The much-anticipated 2006 federal budget was released this week...

Ten Ways To Reduce Fuel Costs
Government leaders and oil industry experts have been telling us that higher gasoline prices are here to stay

Think Of Deposit As A Positive
When you're ready to buy or lease a new vehicle, the salesperson will ask you to make a deposit

Are Premium Fuels Really Worth The Price?
Most cars designed to run on regular gas

Car Buyers And Dealers Waiting For The GST Cuts
Tory election promise will lower rate to 6%

Politeness Goes A Long Way In Defusing Disputes
Ryan brought his car into a new-car dealership for a long-overdue checkup

New Car's Base Price Only the Start
If you've ever bought a new car, you'll know that the manufacturer's suggested retail price (MSRP) is not the final price you pay for the vehicle.

Managing Pre-Owned Fleet A Demanding Job
Daniel is a pre-owned car manager (sometimes referred to as a used-car manager) at a new-car dealership in the GTA.

The Threats to Canada's Auto Industry
What do Olympians have in common with the automotive industry?

Dispatching A Few Myths About Collision Repair
One of the biggest misconceptions about the new-car industry concerns collision repairs.

Downbeat news paints false portrait of industry
During the past six months, the automotive industry has attracted some sensational headlines across North America.

Concepts give a glimpse of the future
When you've been in the retail automotive business for as long as I have, you are always anticipating the next wave of the future.

New act sets detailed rules for repair shops
Last August, I wrote a column about the new Consumer Protection Act and gave an overview of some of the items outlined in the legislation.

Our New Leaders Must Face Global Realities
Prime Minister-designate Stephen Harper and his party have an opportunity to steer Canada in a new direction in a world that is fast-changing and highly complex. I hope that he can rise to the occasion in providing the kind of inspired leadership that we need.

New Car Dealerships are Closely Monitored at Every Turn
A survey recently crossed my desk that inspired some thoughts about customer satisfaction and new car dealers. The survey, conducted by Automotive Retailing Today (ART), asked new car purchasers whether they would buy again from the same dealership where they made their most recent purchase. Eighty-one per cent answered "yes."

Restructuring is Part of the Continuous Evolution of the Car Industry
Recently, there has been a lot of media coverage about international companies, including the world's largest automaker and its restructuring plans. I find that much of the commentary about this issue has been unfairly critical of corporations that are trying to do the right thing.

Dealerships and Consumers Deserve Greater Tax Relief
As a representative of our Association and as a new car dealer, nothing frustrates me more than the extraordinarily high level of taxation that small and medium-sized businesses, and consumers, are forced to pay. High taxes are not only choking Canada's economy; they are reducing our competitiveness in the global economy as well.

Meet the Business Manager
If you've ever purchased a car from a new car dealership, it's very likely that you've met the Business Manager. He/she is usually the first person to congratulate you on the purchase of your vehicle, and in this column I would like to explore the role of this valued team member at a typical new car dealership.

New Car Dealers Offer Protection and Security
Hurricanes Katrina and Rita left a path of destruction in the southern U.S, and we can all sympathize with the thousands of people who have sustained terrible losses and are now prey to unethical individuals who will take advantage of their misfortunes.

Disclosure For Dealerships a Must For the Public
Today, I'd like to examine the issue of disclosure as it relates to new car dealers and the public. Disclosure is an area that dealers pay very close attention to, especially when it comes to used vehicle sales.

Retail Car Industry Needs to Attract More Women
In my nearly three decades in the car industry, I have seen many positive changes take place that have helped our competitiveness. One of those changes has been the advancement of women within the retail car sector.

Drive Clean Reforms are Good News For All
In last week's Throne Speech, the Liberal government made an announcement that didn't receive a lot of publicity. But if you drive a vehicle in Ontario, or if you're a new car dealer in this province, one particular item probably caught your attention.

Privacy and New Car Dealerships
I get annoyed when telemarketers call me at home, and they always seem to call at dinnertime. They're usually trying to sell windows, doors, vacations or credit cards' products I don't really need. If I needed them, I wouldn't buy them from a stranger at the end of a phone line.

Recalls ? a Consumer Benefit of the Auto Industry
When you buy a brand new car, you expect it to run perfectly from the moment it leaves the dealership until you dispose of it. This isn't always the case. Buying a new car from a new car dealership, however, provides protection in two ways: The manufacturer's new car warranty, and relevant product recalls.

Don't be Afraid of Your Credit
Friends have on occasion confided to me that they feel stressed when visiting a new car dealership. Some even delay the experience for as long as possible.

The Service Manager Juggles Many Roles
Today, I want to shine the spotlight on the Service Manager, who plays a key role in the day-to-day operations of a successful dealership.

Open Letter to Prime Minister Paul Martin
I am writing to you on behalf of the Toronto Automobile Dealers' Association and our customers across Canada.

Over the past few weeks, we have seen gas prices escalate to unthinkable levels. I am not alarmist by nature, but I feel that we are facing a full-blown energy crisis if current trends continue.

Choosing Wisely When Deciding on a New Vehicle
Labour Day weekend is a time when many people are returning to work and/or school. In the retail car industry, it usually marks the kick-off to a wave of new model introductions, and an exciting season of new car purchases.

The Role of the Service Advisor
There are many individuals in the Service Department who play a vital role in the success and reputation of a new car dealership. This week I want to focus on the Service Advisor - in this case, Robert- and walk you through a day in the life of Robert at a busy Toronto dealership.

Some Straight Talk About Gas Prices
When customers visit showrooms these days, the price of gas is very much on their minds, and it's an issue of great concern to consumers throughout Ontario. As a representative of the Toronto Automobile Dealers' Association, I have an obligation to let readers know where our industry stands on this very important issue.

New Consumer Protection Act Offers Consumers Plenty of Protection
Last week I listened to a fascinating interview on the CBC's Metro Morning. The show's host was speaking with Victoria Prince, a partner with Borden Ladner Gervais LLP, who was discussing the new regulations of the Consumer Protection Act (CPA) and how they will affect consumers and businesses in Ontario.

First-time Car Buyers Deserve a Break
Last week I discussed how high insurance premiums are affecting Ontario drivers, particularly young drivers. This week, I want to continue with the theme of young drivers and discuss the challenges young people often face when purchasing their first new car.

What Should be Done About Insurance Premiums in Ontario?
Few issues irritate motorists in this province more than sky-rocketing insurance premiums. Almost every day, I am approached by someone who has a story to tell me about the high costs of automobile insurance in Ontario.

Welcome to the Wonderful World of Incentives
A rule of thumb in the retail car business is this: if you have a good enough idea, and that idea translates into sales and market share, you can be assured that competitors will probably follow suit.

Consumers Have a Choice in Collision Repairs
While returning from a recent long weekend visit to the charming town of St. Mary's, Ontario, I came across a couple of road accidents. Seeing the ambulances, police and tow truck drivers brought to mind an incident from earlier this year, which happened to an acquaintance of mine.

Did you Know that Your Vehicle is Fingerprinted?
Customers often ask me about the importance of serial numbers on vehicles. In this age of code bars, identification and membership numbers, and access codes, one could easily wonder whether serial numbers on cars could include personal information. Such a case would lead to issues of privacy.

Canada Day and the Retail Car Industry
When I was thinking about writing this column, it occurred to me that I wanted to say something about Canada Day from a retail automotive perspective.

Why I'm Glad Satellite Radio is Finally Coming to Canada
Since the CRTC's decision to allow satellite radio stations to operate in Canada last week, friends and colleagues have been asking me how this landmark ruling will affect the retail car industry.

Women are in the Driver's Seat When Visiting New-Car Dealerships
A husband and wife enter a new car showroom to do some browsing. They are soon approached by a middle-aged sales representative (Richard) who welcomes the couple to the dealership.

Seeking a Challenging Career? Check out the Auto Industry
My 17 year-old son, Jordan, who is considering his options after high school, recently made a comment during our family dinner that caught me off guard. "Should I seek a career in the auto sector?" he asked.

Automotive Veterans Bring Unique Perspectives and Skills to the Job
My friend Bill and I meet for coffee from time to time, and the conversation eventually turns to cars. Recently, Bill made an interesting observation when he referred to me as a "doctor of automotive.?"

The Internet and New Car Dealerships
Last week I talked about my past and how I became a new car dealer. Today, I want to discuss a topic that is very much connected to the future, a topic that has rather intimidated me for almost decade: The Internet.

TADA President Brings a Passion for Cars and People to His New Role as Wheels Columnist
My name is Paul Stern and I am the newly-appointed president of the Toronto Automobile Dealers' Association (TADA). Over the next 12 months, I will be representing the interests of the 335 new car dealers located throughout the GTA. It's an honour and privilege to serve the dealers in this capacity.



 
 
 
 
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