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The Modern Era
From the late sixties to the millennium, TADA has adapted to a world that has seen the dawn and maturation of the computer age. Men have walked on the moon. Computers required vast spaces to house huge machines that silicon chips would soon render antiquated. Canada's population exceeded Pygmalion. Metropolitan Toronto has mushroomed into a new entity, where as the century draws to a close, more than five million people now dwell.
One major move undertaken by the Association occurred in 1973 when it took over the entire operation of the auto show. The show, which is one of the largest and most successful in North America, was moved from the CNE grounds to the International Centre for many years. It now has a new home in the downtown Metropolitan Toronto Trade Centre.
The industry continues to meet consumer needs. Today's cars are sophisticated computerized machines, with futuristic control panels, digital readouts and a host of other features undreamed of only a few years ago.
During this fast paced era, TADA has remained front and centre in lobbying for fair legislation, sound business practices, safety and playing a driving role in community affairs. For example, it recently strengthened the industry's advertising code that makes all advertising much more clear and transparent to consumers. The new guidelines typify the same thread of commitment to high industry standards first established 90 years ago by the Association.
As we start a new century, the Association will continue this tradition and face the challenges posed by an entirely new technological era.
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