Trillium Automobile Dealers Association

Serving the interest of Ontario New Car
and Truck Dealerships for over 100 years

Ottawa: September 12, 2017     Toronto: September 13, 2017

Why Should I Attend?

Innovation drives success, as a Dealer run Assocation our goal is to help you succeed.
The Auto Industry is ever-evolving, attendees will get insight into what's coming.
Our Sponsors are here to educate you on the latest and greatest NOT to decide content 



Who's on the Agenda?

The Experience Economy

The only unique competitive advantage is the exceptional experience a business can create for their clients. Goods & Services everywhere are being commoditized. What consumers want today are experiences- memorable events that engage each client in an inherently personal way. Businesses must therefor embrace the principles of the ExperienceEconomy to stage ever more engaging experiences. 


  • Dennis will take you through the principles that matter most for YOUR business
  • Eliminate the word satisfaction as your measurement goal, we need to aim for the extrodinary. Dennis will help you redefine your customer expereince goals. 
  • Foucus and define where you need to spend your time to create greater economic value for your customers 

Turn Your Instagram Into an InstaHit in 5 steps
**Exclusive Fixed Ops case studies and ad samples for TADA** 
In this session, you'll learn how to build a strong presence for your dealership on Instagram to build your brand and business. Kate will share five incredible tips to help you grow your audience, engagement and ROI - efficiently. 


  • Discover how to use this tool to improve traffic to your service lane.
  • Understand the importance of hashtags and using them to get more exposure.
  • Learn how to effectively use Instagram ads to target in-market car shoppers.


Advanced Facebook Marketing
The average Canadian spends over 50 minutes a day on Facebook. Move beyond boosted posts and promoted pages in this session to learn the advanced techniques that grow your leads and sales using Facebook ads, including:


  • How to use advanced targeting including Polk data and credit score indicators
  • How to market based on CRM data such as days until last lease payment, miles driven or days since purchase
  • How to connect Facebook Lead Ads with your CRM to follow-up in a targeted way and see conversion for specific customers
  • How to create dynamic inventory ads on Facebook, so ads change with price and detail updates to your inventory  
  • How to measure if Facebook ads generate offline sales using Facebook Analytics and Offline Events

Do I Have Your Attention?

Automotive consumers on a subconscious level react to automotive advertising, content, and the screens we use in very profound ways. We'll explore the neuromarketing effect on how we watch automotive content and learn to quantify the viewability and memorability of automotive advertisement creative and placement on different screens, in different context.  You’ll also get a glimpse at whats coming next with the future use of mobile data in customer behaviours and the consumption of media.

Where Can I Attend?

Ottawa: Auto Dealers Innovation Series September 12, 2017

Hilton Garden Inn Ottawa Airport
2400 Alert Road, Gloucester, ON K1V 1S1

Toronto Auto Dealers Innovation Series September 13, 2017 

Universal Event Space
6250 Hwy 7, Vaughan, ON L4H 4G3

What Does it Cost?

TADA Members: $150 

Dealer Non Members: $200

Vendor Non Members: $600

When Does it Start?

  Check in & Breakfast: 8:00 am to 9:00am 

Sessions begins at 9:00am and end at 3:30 pm 

For the Full Agenda Click HERE


Where Can I Stay?

Ottawa: Hilton Garden Inn Ottawa Airport 
2400 Alert Road, Ottawa ON, K1V 1S1
(613) 288 9001

Toronto: Element by Westin Vaughan Southwest
6170 Hwy 7, Vaughan ON L4H 0R2
(905) 264 6474


Thank You to our Sponsors

Presenting Sponsors 



Participating Sponsors