Trillium Automobile Dealers Association

Serving the interest of Ontario New Car
and Truck Dealerships for over 100 years

Editorials by Susan Gubasta

TADA President 2018 - 2019

  • 06/09/2018
    Let’s salute Ontario’s retail automobile industry
    Now that the 2018 Ontario election is over, the Trillium Automobile Dealers Association is looking forward to working with the new government and all MPPs on issues vital to the retail auto sector. One of those issues is the importance of the retail automobile sector. For decades, the retail automobile industry has been a major contributor to the Ontario economy, and it shows no signs of slowing down.
  • 06/02/2018
    Everyone should be concerned about high gas prices in Ontario
  • 05/26/2018
    Students are behind Canada’s largest outdoor auto show
    When I visit high schools and post-secondary schools, I am inspired by the energy and enthusiasm of the students I meet. One group of students, who attend the Automotive Business School of Canada at Georgian College in Barrie, have never failed to impress me.
  • 05/05/2018
    Retail automobile industry is brimming with opportunities
    By SUSAN GUBASTATADA President Fri., May 4, 2018 One of my goals as president of the Trillium Automobile Dealers Association (TADA) is to promote education and career opportunities in the retail automobile industry. As past chair of the TADA’s Education Committee, I have had the privilege of participating in the planning and strategizing about many education initiatives to promote our industry to youth and millennials.
  • 04/28/2018
    Key trends have influenced the retail auto industry
    By SUSAN GUBASTA TADA PRESIDENT Fri., April 27, 2018 My involvement with the Trillium Automobile Dealers Association (first as a board member and now as president) has allowed me to meet people who work in all aspects of the retail automobile industry. One point of discussion that comes up frequently among my peers and colleagues is the profound changes taking place in our industry, and the pace of those changes.
  • 04/21/2018
    Shining a spotlight on automobile technicians
    By SUSAN GUBASTATADA President Fri., April 20, 2018 Although automotive technicians work mostly behind the scenes, their work is highly skilled and valued. At my Toyota dealership in Mississauga, one of our senior automotive technicians, Brian Davidson, has been a licensed automotive technician for close to 50 years.
  • 04/14/2018
    Meet the new president of the Trillium Automobile Dealers Association
    By SUSAN GUBASTATADA President Fri., April 13, 2018 My name is Susan Gubasta, and I am the newly appointed President of the Trillium Automobile Dealers Association, representing over 1,100 new car dealers across Ontario. It is an honour to serve Canada’s largest provincial automotive association in this capacity, and being the first woman to hold this title in the association’s 110-year history is an added honour.

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How does @RetailProphet think dealerships should deal with millennials?

“Previous generations were measured by what we owned. “This is a generation that measures their worth more on the basis of where they are, who they’re with and what they’re doing.” http://ow.ly/Y9JE30ks9wu 
Trillium AutoDealers (@TADA_CA) Jun 18, 2018