Trillium Automobile Dealers Association

Serving the interest of Ontario New Car
and Truck Dealerships for over 100 years

TADA's Presidents keep a close eye on Auto Industry trends and political environment changes. 

In their editorials they share their perspective and opinions for both general public and dealer to consider.

Doug Sullivan - 2015-2016

  • 04/09/2016
    Doug Sullivan
    This is my last Toronto Star Wheels column as President of the Trillium Automobile Dealers Association (TADA). It’s been an honour and a privilege serving and representing our 1,100 member dealers across Ontario. Serving as President has given me an opportunity to meet many industry colleagues and to connect with Wheels readers. It’s also opened my eyes to the countless ways that our association works on behalf of dealers and consumers throughout the province. Here are some Highlights
  • 04/02/2016
    Doug Sullivan
    This is my second last Toronto Star Wheels column as president of the Trillium Automobile Dealers Association (TADA) and I want to weigh in on some of the developments occurring in the automobile industry. It could be argued that we are living in a golden age of the automobile, based on the incredible advancements in auto technology, design, performance and safety. Today, car shoppers are faced with a diverse array of options — dozens of brands and hundreds of models and the parity among brands has never been higher.
  • 03/26/2016
    Doug Sullivan
    In February, our Ford dealership launched a new website, which includes an array of new features, functions and branding elements. Our updated website got me thinking about how far dealership websites have come in the last 20 years. In the mid-1990s, with the advent of the Internet, most websites were little more than glorified brochures with static images and no interactive capabilities.

Bob Verwey - 2014-2015

  • 04/04/2015
    A year of columns - and reader responses - in review

    Since this is my second last Wheels column as President of the Trillium Automobile Dealers Association (TADA), I wanted to reflect on some of the topics that I've written about - particularly topics that generated strong reader responses.
  • 03/28/2015
    Students display their passion for all things automotive

    Last week, I had the privilege of attending the Students Awards Night at Centennial College in Toronto. This was a two-day event, where students and teaching staff celebrated the achievements and successes of its students and thanked donors for their generosity.
  • 03/21/2015
    How airplane technology has influenced automobiles

    My curiosity about automobile technology goes back to when I was apprenticing to become an automotive technician. I would ask teachers and instructors where the latest technologies came from, and they'd often reply, "the aviation industry."

Frank Romeo - 2012-2013

  • 02/23/2013
    Frank Romeo
    Automobile accidents happen and they don’t always happen to someone else. When they do happen, it’s reasonable to experience feelings of shock, anger, fear and confusion. This can lead to a great deal of stress for some people.
  • 02/16/2013
    Auto tech students shine spotlight on automotive careers
    Frank Romeo
    For the past 11 years, automotive tech students from high schools in and around Toronto have tested their knowledge and mechanical skills in a competition at the Canadian International AutoShow. The students compete for prizes, scholarships, tools and the opportunity to represent their schools and the Trillium Automobile Dealers Association (TADA) at the National Automotive Technology Competition at the New York International AutoShow in April.
  • 02/09/2013
    Frank Romoe
    The most highly anticipated automotive event of the year is the Canadian International AutoShow, presented by AutoTRADER.ca, and held each February at the Metro Toronto Convention Centre.

Sandy Liguori - 2011-2012

  • December 28 2011
    Quality tops price, safety among car buyers
    Sandy Liguori
    In the 1970s, one could be forgiven for thinking that quality wasn’t a top priority for most automakers.
  • December 23 2011
    Ten events that shaped the car industry in 2011
    Sandy Liguori
    Although the new car market improved slightly in 2011 (Canadian vehicle sales rose 1.8 per cent), with November being a particularly good month (sales rose 4.4 per cent), this year has been unpredictable at best.

Joel Cohen - 2010-2011

  • April 29 2011
    Reflecting on a year spent writing about cars
    Joel Cohen
    Last week, I passed the gavel and privilege of serving as the President of the Toronto Auto Dealers Association (TADA) to Sandy Liguori...
  • April 25 2011
    Musings on the industry
    Joel Cohen
    My term as president of the Toronto Automobile Dealers Association (TADA) ends in May...

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Beautiful day in the Muskokas for the TADA's Northern Golf Tournament! Special guest @wendelclark17 provides the star power to our putting contest - with all proceeds going towards the Tim Horton Children Foundation
Trillium AutoDealers (@TADA_CA) Aug 16, 2018