Trillium Automobile Dealers Association

Serving the interest of Ontario New Car
and Truck Dealerships for over 100 years

Editorials by  Frank Romeo

TADA President 2012-2013

  • 02/23/2013
    Automobile accidents happen and they don’t always happen to someone else. When they do happen, it’s reasonable to experience feelings of shock, anger, fear and confusion. This can lead to a great deal of stress for some people.
  • 02/16/2013
    Auto tech students shine spotlight on automotive careers
    For the past 11 years, automotive tech students from high schools in and around Toronto have tested their knowledge and mechanical skills in a competition at the Canadian International AutoShow. The students compete for prizes, scholarships, tools and the opportunity to represent their schools and the Trillium Automobile Dealers Association (TADA) at the National Automotive Technology Competition at the New York International AutoShow in April.
  • 02/09/2013
    The most highly anticipated automotive event of the year is the Canadian International AutoShow, presented by AutoTRADER.ca, and held each February at the Metro Toronto Convention Centre.
  • 01/26/2013
    7 Steps to Financing Your Next Vehicle
    When buying a car, an important consideration is how it’s going to be paid for. If you are among the approximately 80 per cent of buyers who finance or lease their vehicles (as opposed to paying cash), here are seven key points to keep in mind when buying from a registered new car dealer.
  • 01/19/2013
    Ontario Drive Clean program has outlived its usefulness
    In 1999, the Ontario government introduced the Ontario Drive Clean program with the primary goal of testing automobile emissions and identifying the most polluting vehicles.
  • 01/12/2013
    Recalls are a fact of life in the auto industry
    It seems every few months, an automaker announces a recall. These announcements often dominate the headlines, particularly if the number of affected vehicles reaches into the millions.
  • 01/05/2013
    Auto trends to watch for in 2013
    Fortunately for the Canadian economy, the world didn’t end on December 21st, 2012, as predicted by the Mayan calendar. According to auto analysts and market watchers, 2013 is expected to be another rebound year for the automotive sector (which accounts for 25 per cent of the economy).
  • 12/29/2012
    A Year in Review
    I consider it a huge honour and a privilege to serve as President of the Trillium Automobile Dealers Association (TADA). It’s equally thrilling to serve our Association during such a pivotal and groundbreaking year in the retail automobile industry.
  • 12/15/2012
    The Ontario College of Trades must be scrapped
    In this column, the Trillium Automobile Dealers Association (TADA) has written frequently about the need to recruit young people to the auto industry.
  • 12/08/2012
    The best time to buy a car
    Several Wheels readers have asked me when is the best time of year to buy a new car. Many factors come into play in trying to answer that question.
  • 12/03/2012
    Beware of flood damaged vehicles
    Hurricane Sandy dealt a devastating blow to parts of the northeast U.S., causing billions in property damage and resulting in nearly 100 deaths. One of the unfortunate realities of natural disasters is the criminal element that attempts to profit from the misfortune of others.
  • 11/23/2012
    Buying your first car? Here’s some advice
    Buying your first car is an experience that thousands of Canadians look forward to each year with great anticipation, and it’s a special moment that people remember for the rest of their lives. Whether you’re 18, 25 or older, there is something thrilling about buying your first car that speaks to life’s broader themes of freedom, maturity, financial responsibility and, of course, pride of ownership.
  • 11/16/2012
    In 2000, pre-owned vehicle sales represented just 56.6 per cent of the total market, and in 2010 that figure had climbed to 65 per cent (representing 2.9 million of the 4.4 million vehicles sold in Canada).
  • 11/12/2012
    Vehicle shelf life depends on many factors
    In October, DesRosiers Automotive Consultants released a report on light vehicle registrations in Canada. The report stated that 22.2 million vehicles were registered in 2011, compared to 20.2 million registered five years ago in 2007.
  • 10/26/2012
    Is it time to revisit the no fault auto insurance program?
    In 1990, the Ontario government introduced the no-fault insurance system to replace the old tort system. No-fault insurance was meant to expedite the processing of claims, to combat fraud and to prevent injured parties from suing those who caused the accidents (except in rare circumstances).
  • 10/22/2012
    Internet is becoming more influential in the car buying process
    A few weeks ago, the Trillium Automobile Dealers Association hosted automotive digital marketing conferences in Toronto, London and Ottawa. All three conferences were full-day events attended by dealer principals, sales managers, automotive students and marketing personnel, and featured some of North America’s leading internet marketers.
  • 10/16/2012
    Now is the time to install winter tires
    Last year, Ontario had it relatively easy with the snow and cold. But, judging by the weather forecasts and farmers’ almanacs, winter is expected to return with a vengeance this year. Although the first snowfall should be weeks away, now is the time to prepare your vehicle for winter driving.
  • 10/06/2012
    TADA joins forces to prevent distracted driving
    A recent report conducted for Ford Motor Co. revealed some interesting stats about distracted driving. The report stated that 99 per cent of licensed drivers said they were safe drivers. Yet, the same group admitted that they regularly engaged in activities that are classified as ‘distracted’ while behind the wheel.
  • 09/29/2012
    Recruiting talent and battling old stereotypes remains a challenge for auto industry
    Fall is a time of year when students head back to class for the start of another academic year. For thousands of Ontario students, that means leaving the nest and going off to college or university to learn a trade or to further their education.
  • 09/21/2012
    Dealers Voice: Virtual Tours
    In August, Nissan announced an innovative experiment that will allow customers to take a virtual tour of ...
  • 09/14/2012
    OMVIC Monitors Dealership activities and protects the right of customers
    Over the years, there have been numerous references to the Ontario Motor Vehicle Industry Council...
  • 09/07/2012
    The costs of servicing your automobile
    When I first began my career working at our family-owned GM dealership in 1978, I worked as a service advisor...
  • 08/24/2012
    Dealer’s Voice: Kill the party, but feel free to celebrate new models
    In the 1950s and 1960s, new-car introductions were a highly anticipated experience...
  • 08/17/2012
    Dealer’s Voice: Anti-theft measures evolve
    The average new car dealership carries inventory and property worth several million dollars...
  • 08/10/2012
    Dealer's Voice: On board tech creates safety not distractions
    One of my first cars came equipped with a vintage 8-Track stereo system, which was a reasonably high-tech product for its time...
  • 08/03/2012
    Dealer’s Voice: Pony power integral to auto industry
    Two years ago, I got to experience the thrill of a lifetime when our family-owned and bred Canadian thoroughbred horse, Big Red Mike, won the ...
  • 07/27/2012
    CAMVAMP arbitrates disputes between consumers and manufacturers
    CAMVAP since 1994 has played an important role in resolving disputes across Canada between consumers and auto manufacturers…
  • 07/20/2012
    Comprehensive vehicle reports have revolutionized auto retailing in Canada
    One of the benefits in buying a pre-owned vehicle from a registered car dealer in Ontario is the quality and extent of ...
  • 07/13/2012
    Dealer’s Voice: A tribute to automotive retailer Bryan Rowntree
    Occasionally in this column, the Trillium Automobile Dealers Association (TADA) pays tribute to ….
  • 06/29/2012
    Dealer's Voice: This Canada Day, keep your eyes on the road
    The Canada Day long weekend is one of the most popular holidays of the year …
  • 06/15/2012
    Taxman makes summer fuelling even harder in Ontario
    An old maxim says that only two things in life are guaranteed: death and taxes...
  • 06/08/2012
    Thinking of Leasing? Do your homework
    Leasing can be a practical and affordable form of car ownership for many motorists today...
  • 06/01/2012
    A good dealer experience still influences car shoppers
    The other day, a colleague and I were discussing what motivates car shoppers to choose one dealership over another...
  • 05/25/2012
    Georgian College Auto Show showcases students' talents
    During my years on the Board of the Toronto / Trillium Automobile Dealers Association, one of my passions has been education…
  • 05/17/2012
    Youth apathy to cars a worrisome trend
    A recent article in the Atlantic reported a worrisome trend in automobile retailing: namely, that young people aren’t that interested in buying cars...
  • 05/11/2012
    Switching to a new franchise is no mean feat
    My family purchased a Hyundai franchise in 2010. Working with Hyundai Canada has been a fascinating and educational experience ...
  • 05/08/2012
    Romeo: New TADA President grew up in the car business
    My name is Frank Romeo, and I’m the new president of the Toronto Automobile Dealers Association (TADA), soon to be known as the Trillium Automobile Dealers Association...

Career Opportunities

News Feed


Beautiful day in the Muskokas for the TADA's Northern Golf Tournament! Special guest @wendelclark17 provides the star power to our putting contest - with all proceeds going towards the Tim Horton Children Foundation
Trillium AutoDealers (@TADA_CA) Aug 16, 2018