Trillium Automobile Dealers Association

Serving the interest of Ontario New Car
and Truck Dealerships for over 100 years

The Early Years

TADA was devised by a small group of auto dealers in 1908 and has continued to play a significant leadership role in the growth of the Canadian automotive industry. Discover some of the milestones we’ve achieved over the years:

  • 1914 - The Association was incorporated and drafted its first bylaws. A year later we became the Toronto Automobile Trade Association Limited. Each member had to buy one share each valued at $100.
  • 1917/1918 - TADA began lobbying, meeting with the War Trade Board to resolve issues of wartime excise tax, and fighting increases in motor truck, manufacturing, and dealers license fees. This set the stage for decades of car dealer advocacy.
  • 1919 - Import costs became a concern for car dealers. The groundwork was also laid to build what would become a Toronto landmark and showcase for the industry's wares - the CNE's Automotive Building.
  • 1920 - TADA opposed the Ontario Government for awarding contracts for trucks without obtaining bids from competitive firms, demonstrating that we were monitoring the public sector and taking action.
  • 1922 - Some issues of the day: workmen's compensation rates, setting up "blue books" to appraise used cars, and handling criticism about automobile safety.
  • 1928 - Prosperity brought good times, like the Association's golf tournaments, where dealers could relax with friends, a tradition still enjoyed by members today.
  • 1930s – An era of unemployment, hunger, and despair, but also gritty, courageous workers and employers.
  • By 1933, The Canadian Automotive Trade News reported that auto sales were improving for the first time since the market crash in 1929.
  • 1940s - WWII brought gasoline rationing and an almost complete stoppage of new car production until 1947. After the war, the industry revived, and demand was way ahead of supply. The public, frustrated by steel shortages hampering production, blamed auto dealers for making what they saw as substantial profits. Car dealer associations presented a strong front to avoid more government controls. TADA and its Canadian associates continue to fight for fair legislation today.
  • 1952 - TADA's faced a five-day Drive for Safety campaign, and sponsored a driving school to boost confidence in driving abilities.
  • 1955 - TADA and the province were at odds over proposed legislation for a certificate of title on car sales that would affect claims on repairs, credit, and more. TADA said Bill 125 was too weighty; dogged lobbying paid off and it never passed.
  • 1956 – Issues ranged from safety certificates for highway-driven vehicles to labour rates for mechanics and apprentices. One initiative echoes today, recommending standards of practice for advertising and selling automobiles. Questions of accuracy, pricing issues, trade-ins, and financing were as important then as they are now. TADA worked to develop a fair, accurate approach to marketing and advertising new and used cars.
  • 1961 – Through the 1950s, the Association bought back shares from dealers and estates when a new charter was established under provincial law, showing the TADA as a corporation without share capital and non-profit in nature.
  • 1964 - The Used Car Dealers Act passed in Ontario, restricting the sale of used cars to registered vendors. The Act, supported by most members, was designed to rid the industry of unsavory characters. TADA assisted in the Act's language.

From the late 1960s into the millennium, TADA has adapted many changes. In 1973, we took over the entire operation of the auto show. One of the largest and most successful shows in North America, it moved from the CNE grounds to the International Centre before arriving at its new home in the downtown Metropolitan Toronto Trade Centre.


Career Opportunities

News Feed


Dealers, are you tired of sending messages into a void of the internet with low return?

Attend the Automotive Conference & Expo to hear from @storiethepixie & Brent Wees of @TheNextUp to learn how you can refocus your strategy.

Register: https://goo.gl/uxtbHT 
Trillium AutoDealers (@TADA_CA) Mar 16, 2018